Mumbrella asia

Entropia Launches Aladdin For B2C IoT Services In Joint Venture With Rudra Labs

Aladdin Entropia
(Prashant Kumar, Senior Partner of Entropia on the left, Rajeev Bala, Chief Inventor of Aladdin on the right)

Kuala Lumpur, March 18 - Entropia, the new age marketing consultancy has launched a new offering in a joint venture with Rudra Labs named Aladdin, to bring the Internet of Things (IoT) opportunities to consumer businesses and help them drive higher growth.

Rudra Labs was launched in 2016 with operating offices in Singapore and Hyderabad. Rudra Labs is an expert in designing and producing IoT device platforms with deep expertise in Firmware, hardware, IoT cloud and native, as well as IoT security.

Entropia based in Kuala Lumpur and Manila brings to the joint venture its expertise in evolving customer value proposition (CVP), customer experience design, data and UI/UX to the fold.

Aladdin will be led by Rajeev Bala, CEO of Rudra Labs. He will be supported by a team of 22 people spread across Hyderabad, Kuala Lumpur, Manila and Singapore. The outfit will deliver end-to-end from value mapping to concept development to prototyping to final production. It will also close the full customer data-to-sales loop once usage begins.

Commenting on the launch, Rajeev Bala, Chief Inventor of Aladdin said, “it’s time brands went beyond merely campaigns and content to offer IoT utility that creates a new level of value for customers and higher margins for businesses.

In a world deeply impatient with sales pitches, an IoT based brand value can establish a more meaningful value exchange between people and brands. Aladdin aims to do exactly that,” he added.

The future of living resides in a matrix of sensors that work in tandem to simplify and enhance our lives. Hence, we can pack more life in each life,” said Prashant Kumar, Founder and Senior Partner of Entropia.

Aladdin is conceived to enhance brand power by using connected objects to better customer experience as well as solve unmet customer problems. It opens up a whole new world of customer value propositions that have the power to transform many categories,” he added.

A bevvy of everyday branded objects whispering to each other discreetly via smart data streams; anticipating, curating, personalizing and serving our myriad needs is a dream made in future. Aladdin is a tiny step towards helping brands and businesses in Philippines tap into that delightful future,” said Ed Mapa, Partner and Country head for Entropia CBR in Philippines.

For inquiries, please contact:
Entropia Global | Email:

About Aladdin
At we help the enterprise leverage the power of IoT in building stronger and more meaningful connections with their consumers. That could mean creating IoT solutions across the marketing value chain. It could also mean creating dramatically new use cases and revenue streams for brands.

The name Aladdin is Inspired by the famous Arabian fable of Aladdin, who inadvertently, while wringing in hand in despair, invokes a powerful genie capable of fantastical and magical powers.


More Insights